Michelle’s class was one of the highlights of my academic experience at NYU Stern. The topics and teaching approach were exceptional and created a more dynamic learning environment. I still apply the learnings on my job. Her ability to connect with the students and her talent at teaching are truly superior.

“The objective of the Marketing Plans Program is quite practical—to develop a marketing plan for a brand. Michelle guides us through the upfront preparation for the plan, as well as the plan itself. A course with such practical implications is totally geared towards executive who can take lessons from the class one day and implement them at work the next.”

Thank you for a fantastic program. I wish I had taken it sooner in my career. As I am currently working on Marketing Plan for my brands, I found it helped me change the way I approached the industry and competitive analyses, providing more meaningful and actionable insights. My agencies commented it was the most thorough background they had received in preparation for their tactical pitches. I love when things I learn in the classroom can be directly and immediately applied in the “real world”.