• New Product

    & Service Development

    Expertise in upfront new product & service development strategy, proprietary brainstorming techniques for innovative & systematic product attribute determination, sales forecasting & financial assumptions, breakthrough launch tactics.
  • Marketing Plan


    Expertise in upfront competitive analysis & marketing research, brand positioning strategy, proprietary brainstorming techniques for innovative & systematic integrated marketing messaging & breakthrough marketing tactics.


Global Tours for Execs to Innovative
New Product Development Processes

Catalyzing Innovation

Book: A checklist to help firms
innovate methodically & strategically


"One of the 100 Best & Brightest
Women in Advertising & Marketing"


Taught At

Countries Taught In
Catalyzing Innovation book:
700+ Global Cross-Industry Examples
& 60 Lines of Innovation Thinking.
+ 432,000

Views on Forbes
8 Different Marketing Courses
Taught in Executive Education
& Regular MBA Programs

Innovative New Product & Service Development
  • 1-Day New Product
    Innovation Program

    Physical & mental environments of leading innovators, ways to bring new thinking in-house, Catalyzing Innovation's approach to systematic new product brainstorms, in-market observation 'safari', steps to easily institutionalize breakthrough thinking in firms.
    Brochure contact
  • 2-Day New Product
    Development Essentials Course

    Upfront industry & market segment analysis, launch marketing strategy & positioning, proprietary, breakthrough product & packaging attribute brainstorm techniques, marketing research, sales forecasting, business plan assumptions, launch marketing tactics.
    Brochure contact
  • Innovative New Product
    Development Consulting

    Services include competitive analysis, strategy, product attribute brainstorming, concept & product testing marketing research, sales forecasting and business plan development and introductory marketing plans.
Innovative Marketing Plan Development
  • 1-Day Marketing Tactics
    Techniques Program & 'Safari'

    Benchmarks the best marketing innovators & how they work, shares Catalyzing Innovation’s approach to methodical & creative marketing tactic brainstorms, retail observation 'safari', steps to easily institutionalize breakthrough marketing planning techniques.
    Brochure contact
  • 2-Day Marketing Plans
    Essentials Course

    Teaches marketing planning fundamentals, upfront competitive analyses, differentiating strategy, research, a framework with complete plan template & examples, business metrics, integrated messaging & a broad range of tactics & best use direction.
    Brochure contact
  • Marketing
    Plans Consulting

    Helps firms develop upfront competitive analysis, marketing research, differentiating brand positioning strategy, best practice examples, proprietary brainstorm techniques for innovative & breakthrough integrated marketing messages, tactics & technology.

  • "With the Marketing Plans Program, Michelle guides us through the upfront preparation for the plan, as well as the plan itself. A course with such practical implications is geared towards executives who can take lessons from the class one day and implement them at work the next."
    Tod Simley
    News Producer NBC Universal, MSNBC
  • "Thank you for a fantastic program. I wish I had taken it sooner in my career. As I am currently working on Marketing Plan for my brands, I found it helped me change the way I approached the industry and competitive analyses, providing more meaningful and actionable insights. My agencies commented it was the most thorough background they had received in preparation for their tactical pitches. I love when things I learn in the classroom can be directly and immediately applied in the 'real world'"
    Stacey Keamey
    Deputy Director, Product Management, US, Sanofi Pasteur

  • Michelle is a unique blend of marketing practitioner, former SVP New Products, Disney, and VP and GM, Pepsi-Cola; Marketing professor who has taught at Wharton, Columbia, Cornell, NYU, IESE, HEC and other international business schools; Innovation Author, with columns for Forbes and Inc.com, and book, Catalyzing Innovation; and new business and marketing plan consultant with her firm Marketing Visualized™. She developed Inventours™; to fulfill an unmet need for a more methodical way to inspire and innovate across a variety of dimensions, to cross-pollinate new ideas and approaches. Michelle searches for brilliant innovators across industries in highly creative cities, for unprecedented access and insights.
    Videos Forbes Blog Book Inventours

  • Blogging & Press

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